6 Cryptocurrency Marketing Strategies that work

• Influencer marketing is the best most effective cryptocurrency marketing strategy for new crypto projects on a low digital marketing budget.
• Being active on Twitter is the best cryptocurrency marketing strategy to reach your target crypto enthusiasts. I would say that Twitter has the largest most active crypto communities on the web.
• Having a well-positioned Facebook page should be essential to any digital marketing strategy. Many cryptocurrency startups fail at this.
• Using LinkedIn to connect with other cryptocurrency industry project founders and social media influencers is a great way to boost your project fast.
• If you create content that is engaging your target audiences with appropriate keywords your organic traffic will skyrocket!
• Press releases managed by PR professionals attract tons of potential investors. Media outreach is a vital part of a crypto business’s success in the crypto industry.

Crypto Marketing Strategy

As a marketing expert, I can’t help but notice the failures most crypto project teams are making. The main way these crypto project teams are failing is that most teams aren’t getting enough exposure and social media mentions.

The reason these crypto project teams are not getting exposure is not that they are bad, but rather they don’t know how to reach and connect to their target audience. It’s easy to think of the reasons why this might be.

Content creation and email marketing are very difficult marketing channels to master. Email marketing is almost never done in the space. However, it mostly comes down to education on the subject of target marketing crypto investors and knowing what tools and resources to use when engaging with potential crypto investors.

So let me begin to explain some ways to get some decent exposure in the digital world. The first way is using an effective social media strategy. Such as using Twitter, Facebook, and LinkedIn to your crypto marketing advantage. Another way is getting free traffic from search engines. Email marketing is also a great way to get the most engagement from your community.

Influencer Cryptocurrency Marketing

Different social media platforms can be good exposure however not all other social networking sites platforms were created equally. For instance, Facebook and Twitter are better for connecting with crypto enthusiasts. LinkedIn on the other hand is designed to make professional connections with new crypto founders. Lucky for everyone who reads this I will explain the best methods for getting the most benefits out of Facebook, Twitter, and LinkedIn for crypto startups.

Let’s start with how to promote and gain new customers using Twitter. Assuming your account has been filled out and has a crypto space profile picture the first thing you want to do is create a crypto social media marketing list. For those who don’t know how to create a list, This can be done via the profile icon drop-down menu in the top right navigation bar or by going to your profile page and clicking on Lists.

Cryptocurrency Marketing Strategy Lists

What makes Twitter lists so great is that every time you add someone to your list it sends that user a notification. Which results in that person looking at your Company’s Twitter profile. Unlike following users to serve the same purpose of gaining new followers you can create as many lists as you want and add as many people to that list as you want.

Not to mention people can subscribe to your list without them even following you. This means that you can influence what those subscribers see in their Twitter feeds regardless of whether or not that user is following your account. Everyone on Twitter wants more followers because more followers mean more traffic for your initial coin offerings. This is all very similar to email marketing.

Follow Crypto Space Influencers

So besides lists, the second way to get more followers is by following engaged community users of the same niche. However, most people just pick the Twitter account that has the most followers for their niche and spam follow as many people as they can that are following said account. This is where most crypto project online marketing teams go wrong.

The rate at which people follow you back is very important. From just spam allowing people in your niche the rate at which people follow you back is most likely somewhere between ten and twenty percent. One hundred percent follow-back is impossible but what most Twitter gurus aim for is a follow-back rate of fifty to sixty percent. To get results like this you must be very savvy in who to follow and whose Twitter base of followers is the most active.

Cryptocurrency marketing promotional arbitrage

On subject of knowing how to follow the fundamentals can be hard and tedious. However, knowing the method of promotional arbitrage is very powerful and will get you to that sweet spot of a fifty percent follow-back rate. Promotional arbitrage is when you search for other crypto-related content creators in your niche that are paying for Twitter ads and following the community members that whom those cryptocurrency projects are paying Twitter.

For instance, say you see a tweet from one of your competitors on Twitter that says down at the bottom of the tweet promotional. This means they are paying for that tweet to be seen by the same target market you are after. So during the duration of their tweet being active, you follow every new follower they get while that Twitter Promotion is still active.

This is by far one of the best crypto marketing strategies for getting the best followers because Twitter knows what accounts are most active and geared for your niche. Instead of paying digital currency for Twitter ads and promotions to get those targeted followers why not use promotional arbitrage and get those followers for free?

Social media crypto marketing foundations

So why is having targeted followers so important? Well, ultimately the goal of using other social media platforms such as Twitter is to gain more word-of-mouth marketing and traffic to their company website or get more buyer prospects. Having more followers means more people will see your tweets spreading product marketing.

Why it’s important that those followers are targeted is because impressions mean nothing without online platform engagements. That’s why the methods previously mentioned are so important to the process and the success of your influencer marketing strategy. For example, my personal Twitter account @joeytrend gets on average eight thousand to ten thousand impressions per tweet.

Typically what I expect for my marketing campaigns impression too engagement ratio is about twenty-five percent. Not to brag but that is an amazing ratio considering most companies in the crypto marketing niche that I have evaluated get about five percent as their direct marketing engagement ratio for referral programs.

Social Media Online Marketing

Moving on to Facebook, it’s a great way to build a cryptocurrency marketing community environment for your already existing customers. Facebook can be used to gain a new engaged audience of potential customers. However, Facebook is way less effective and more expensive than twitter from that perspective.

So, my best advice for Facebook is to funnel your Twitter followers to your Facebook page for a deeper level of loyal customer base. Facebook has a very personal feel to it and that’s what makes it more community-based. The only difference between marketing strategies is that Twitter has is the bulk of bounty campaigns compared to Facebook.

That personal feel may not be the best solution for your cryptocurrency marketing campaign when you’re soliciting people that have never heard of you. Especially, when it comes to email cryptocurrency marketing. However, that being said Facebook paid advertising is still an effective way to generate a new audience of customers. It will just cost your crypto startup fifty cents per like on your Facebook page.