How to Increase Conversion Rates?
Conversion rates are very much important when it comes to marketing. Whether you are running search engine ads or social media ads, you can easily increase conversion rates if you follow the right techniques. In the digital world, you will surely need them if you want to be successful.
Although there are many things that you need to do and it depends on the campaign, we will see some of the most common techniques that will help you in increasing the conversion rates. You can surely apply them to every place. So, these are not just limited to the advertising campaign, you can also use them for blog posts and other things.
Know What Your Audience Wants
This can’t be considered as a tip to increase conversion rates but it’s one of the most important questions that you need to ask. You need to ask yourself “Why would a person click on my link?”. This small hack is enough to give you the correct answer.
Once you create your campaign, ask yourself the same question “Would you click on this link?”. If the answer is yes, then it’s worth publishing else you need to make some modifications.
You can also start creating your campaign by keeping the same thing in your mind. In this way, you will create a better campaign.
The headline is the Key
To begin some real tips, the first thing that you need to focus on is the headline. If you can write a catchy headline, you are halfway there. The first thing that people will notice in your content is the headline. This applies to every single platform. Whether you are running Facebook ads or you are doing content marketing, writing a powerful headline is the main key.
You can use the power of clickbait here. There are some of the basic things that your headline should follow. If you use all these things correctly, you can surely convert people. Here are some of the tips to keep in mind when writing your headline.
- Always use power words in your headline.
- The headline should be in an active voice and not in a passive voice.
- If it’s a blog post, try to use brackets. Brackets are a great way to increase conversion.
- If you are to increase curiosity, it will be the best way to convert more people and to invite more people to click on your campaign.
- Use the words like “Updated”, add the year or month to invite more people.
- Avoid using hard words. Remember, not every user knows the words. So, keep the readability simple.
- Last but not the least, the headline should be “To the Point” and easily readable. Use specific numbers if possible (not round figures).
Here are some examples of a good headline
- Ultimate Method to Get More Followers on Instagram (2021 Version)
- Want to lose weight in 7 days? Try this Keto diet plan
- How I got 1,49,128 visitors in one day
Images can Stop the Scrolling
Imagine, you are using your social media and scrolling as usual, what will be the one thing that will stop you from scrolling? It’s not the advertisement, it’s not the headline but it is the image that will stop your hands from scrolling.
A good image will be very much useful to catch a person’s attention. Once you have their attention, you can mix it with all the other conversion tips.
For example, if you have a good headline (our first point), people are more likely to read the description. Once you get them to read the conversion, you can also convince them to click on the main call to action button. In this way, you have successfully converted the person.
Now, the image should be relevant to the campaign or the content. That’s one of the most normal things people will tell you. I would suggest you go with the “Trend”.
Let’s see it in detail. If you are scrolling the Gram, what can stop you from scrolling? A company’s image or a Meme? That’s a meme, right?
Next question, what is more, useful for conversion? The answer is a brand image, right?
So, you can mix both of these things. If you find a trending topic, use it in your campaign. Once the trend is over, you can start using your usual images.
Have a Landing Page
A landing page is a page in which the people will land after they click your advertisement. If you are running any type of advertisement, you should have a landing page. A landing page is specially designed in such a way that it will encourage the person to buy your product.
The only difference between a landing page and the homepage is that the landing page is made for the potential customers whereas the home page is for all the audience.
Let’s consider an example here. If someone has seen your advertisement, they already have a basic idea about your product or your brand. So, you don’t need to tell them what you do or what you are all about. Instead, you can directly show them what they have come for.
If someone has clicked on a page about an eBook membership, you can create a landing page especially for that. The lading page will only have the information about the eBook membership and nothing else.
Once you remove the distractions, people are more likely to buy from you. So, my next advice would be to create a landing page to increase conversion rates. You can surely use one of the landing page builders to do so else you can get help from a professional who can help you out.
The next thing is the content inside the page. You need to have some content inside the page, right? That brings us to the next pint that is entire fr the landing page content. However, you can surely apply it anywhere you want.
Spend Time Writing your Copy
A copy is the description of the campaign. If you are running ads, it’s the description. If you are writing a blog, it’s the blog itself. A copy includes all the things such as headings, content, images, call to action, videos, etc.
Most people don’t spend enough time creating a copy. However, a copy is the main thing that you need to focus on. If you want to increase conversion rates, your main focus should be on the copy. This will decide the final action of the user.
If the user has got to the landing page from the advertisement, you have not yet made the sale. You are just successful in catching their interest. Your next job is to make sure that the person buys your product. For that, you will need to impress them with the landing page. How can they get impressed with the landing page? That depends on the copy.
So, make sure you write your copy perfectly. You can also run A/B testing here. It means you can try more than one copy. You can see which copy converts the maximum visitors to your customers. Once you have the data, you can select the copy which has the highest conversion rates. This will help you in making sure that your landing page has the perfect copy. It is very much important to have a perfect copy.
Here, everything matters starting from the text content to the videos. Your copy should include all these things. If you have all these things in your copy, you are more likely to see better conversion rates.
Call to Action Button
If you are not aware of it, CTA stands for the main button that will do the action. For example, if you are selling a book, the CTA button would be the button that customer will press to buy the book. In simpler words, after clicking on the button, the customer will have to enter their information and make the final payment. That’s what a CTA button is.
The action isn’t necessarily about buying. If you are running ads to download the app, the final CTA button will be to download the app.
CTA buttons look like a simple thing but you need to keep an eye on it.
Size: The size of the CTA button shouldn’t be too big and neither you should build it as a normal button. It should be visible.
Color: Blue and Green are the most common colors here. However, you can surely go with the brand theme.
Text: Don’t go with the common text. Instead of writing “Join now”, you can write “Become an Exclusive NOW”. This will encourage people to click on the button. People love unique things. So, make sure that the CTA button is attention-grabbing.
Placement: The CTA button should appear when the customer is fully convinced about the product. Instead of showing it on the top, you should first make sure that the customer knows and understands your product. Once the customer has a complete idea about it, you can show the CTA button. So, the placement of CTA is also very important. You need to focus on that too.
These are some of the common things that you can keep in mind while creating and placing the CTA button.
Trust and Social Proof
Trust is one of the most important factors when it comes to conversion. People will only buy or convert if they have trust in you. How to get trust? The answer is very simple. It’s to be genuine instead of adding all the feature list.
If you are running a campaign about diet plan, there is no need to say that “Lose weight in 3 days”. Instead, you can tell them “You can lose X pounds in Y days”. In this way, people are more likely to trust you.
The next is reviews and testimonial. If you have some reviews in a testimonial, people will trust yum re. Social proof is kind f the same thing. People should understand that your brand is not a scam. You can add all the social media profiles and contact details. Now, this doesn’t apply everywhere. So, if you are running an advertising campaign and want to increase conversion rates, I would not tell you to add any social proof. However, you can surely add them to the landing page where the person will come.
So, the two main things that will make your copy better is trust and social proof. If it’s a personal brand or there is a need for a person’s image, I would highly recommend you add it. By adding a real human image, you will surely see an increase in the rates. Therefore, add both of these things to increase conversion rates.
Keep Changing and Trying
There is not a specific way to increase conversion rates. You will have to try many things. If you want to have a perfect converting advertisement or a blog, you need to try many times. Especially, if you are new to the industry, you need to make sure that you have tried at least a couple of times before you can achieve a good rate for conversion. Till then, you can surely keep trying.
If you don’t want to waste your precious time, I would recommend you get help from the experts. They have years of experience and they can help you in increasing the conversion rates.
To conclude, these are some of the best ways to increase conversion rates. If you are not following any of them, you need to start following it now. Make sure you use A/B testing when you are changing it. This will give you proper data on which technique works and which one doesn’t. You can keep the one that works and discard the one that doesn’t.
Lastly, it depends on the campaign you are running. You can surely try many other things here. Just make sure your customers get the best quality.